It is no secret that the beauty industry is BOOMING. Resistant to economic downturns, poised for exponential growth, and boasting a never-ending montage of trends to drive sales as a result of social media, the industry offers infinite possibilities for business owners and producers able to differentiate themselves in the congested market. Our products have clean formulas free of parabens, lead and silicone. But, true to the saying, this empire was not built in a day. In fact, it all started with lip balm.